Privacy Policy

1. We respect your privacy

(a) Unscroll respects your right to privacy and is committed to safeguarding the privacy of our customers and website visitors. This policy sets out how we collect and treat your personal information.

(b) We comply with applicable data protection laws, including the EU General Data Protection Regulation (GDPR) for EU users and relevant US state privacy laws including the California Consumer Privacy Act (CCPA).

(c) "Personal information" is information we hold which is identifiable as being about you. This includes information such as your name, email address, identification number, or any other type of information that can reasonably identify an individual, either directly or indirectly.

2. What personal information is collected

(a) Unscroll will, from time to time, receive and store personal information you submit to our website, our app, provided to us directly or given to us in other forms.

(b) Unscroll does not require account creation. We assign your device a unique identifier to enable app functionality.

(c) We may collect additional information at other times, including when you provide feedback, change your content or email preference, respond to surveys, or communicate with our customer support.

(d) Additionally, we may also collect any other information you provide while interacting with us.

(e) As required by Apple's App Store policies, we request only the minimum permissions necessary for Unscroll to function, including access to Screen Time data (which remains on your device) and optional notification permissions for reminders you choose to enable.

(f) In compliance with Apple's App Store requirements, we provide transparency about our data collection practices in our App Privacy label on the App Store, which you can review before downloading.

2A. Screen Time and Usage Data

(a) Unscroll uses Apple's Screen Time API to monitor your usage of apps you select. Due to Apple's privacy protections, we receive only limited data from the Screen Time API.

(b) We cannot see which specific apps you've selected to monitor—we only receive unidentifiable app tokens. We collect approximate usage data (such as when apps are opened and approximate session durations) which is transmitted to our servers to enable core app functionality, including live activities and usage tracking.

(c) This data is linked to a unique device identifier, not to your personal identity (such as your name or email).

(d) We do not and cannot collect the specific content you view, websites you visit, or any personal information from within the apps you use.

(e) Your browsing activity within Unscroll's in-app browser is not tracked, logged, or stored by us.

(f) We may collect additional aggregated, anonymized usage statistics (such as how often Unscroll features are used) to improve the app.

2B. In-App Browser

(a) When you browse social media through Unscroll's in-app browser, we do not track, log, or store the websites you visit or your browsing activity.

(b) The websites you visit may collect their own data according to their privacy policies. We have no control over and assume no responsibility for the privacy practices of these third-party sites.

(c) Standard browser data (such as cookies) may be stored locally on your device to maintain your logged-in sessions, but this data is not accessible to us.

2C. Live Activities

(a) Unscroll uses iOS Live Activities to display your real-time scrolling duration while you're using selected apps. This data is processed locally on your device and is not transmitted to our servers.

(b) Live Activities appear on your lock screen and Dynamic Island during active scroll sessions. This information is visible only to you and anyone who can see your device screen.

(c) We store session data (app name, start time, duration) to provide you with historical usage insights and to enable the live activity functionality to work across app states.

3. How we collect your personal information

(a) Unscroll collects personal information from you in a variety of ways, including when you interact with us electronically or in person, when you access our website, and when we engage in business activities with you. We may receive personal information from third parties. If we do, we will protect it as set out in this Privacy Policy.

(b) By providing us with personal information, you consent to the supply of that information subject to the terms of this Privacy Policy.

4. How we use your personal information

(a) Unscroll may use personal information collected from you to provide you with information about our products or services. We may also make you aware of new and additional products, services and opportunities available to you.

(b) Unscroll will use personal information only for the purposes that you consent to. This may include to: (i) provide you with products and services during the usual course of our business activities; (ii) administer our business activities; (iii) manage, research and develop our products and services; (iv) provide you with information about our products and services; (v) communicate with you by a variety of measures including, but not limited to, by telephone, email, sms or mail; and (vi) investigate any complaints.

If you withhold your personal information, it may not be possible for us to provide you with our products and services or for you to fully access our website.

(c) Specifically for Unscroll, we collect and use data to:

• Monitor approximate app usage patterns (via anonymized app tokens and session durations) linked to your device identifier
• Enable live activities and real-time usage notifications
• Sync your app settings and usage data across your devices using your device identifier
• Analyze aggregated, anonymized usage patterns to improve app features
• Provide customer support when you contact us (if you provide your email)

(d) Due to Apple's Screen Time API privacy protections, we cannot identify which specific apps you're monitoring—only that you're using apps you've selected, and for approximately how long.

(e) We do not link your usage data to personally identifiable information such as your name or email address. Your data is associated with a device identifier only.

(f) We do not use your data for advertising purposes, and we do not sell your data to third parties.

(g) We do not sell your personal data. We have never sold user data and we never will. This is a core principle of how we built Unscroll.

(h) We may disclose your personal information to comply with a legal requirement, such as a law, regulation, court order, subpoena, warrant, legal proceedings or in response to a law enforcement agency request.

(i) If there is a change of control in our business or a sale or transfer of business assets, we reserve the right to transfer to the extent permissible at law our user databases, together with any personal information and non-personal information contained in those databases.

5. Disclosure of your personal information

(a) Unscroll may disclose your personal information to any of our employees, officers, insurers, professional advisers, agents, suppliers or subcontractors insofar as reasonably necessary for the purposes set out in this privacy policy.

(b) If we do disclose your personal information to a third party, we will protect it in accordance with this privacy policy.

5A. Third-Party Service Providers

(a) We use the following categories of third-party service providers:

• Cloud hosting and infrastructure (to store account data)
• Analytics services (using privacy-focused, anonymized data only)
• Customer support tools
• Payment processing (if applicable)

(b) These service providers are contractually obligated to protect your data and use it only for the purposes we specify.

6. General Data Protection Regulation (GDPR) for the European Union (EU)

(a) If you're in the EU, we process your data fairly and transparently. We only collect what we need, and we keep it secure.

(b) We process your personal information based on your consent, our legitimate interests (like improving the app), or to fulfill our contract with you.

(c) We don't collect sensitive personal information (like health data or ethnic origin) unless you've explicitly consented or it's legally required.

(d) If you're under 16, please get your parent's consent before providing us with personal information. We don't knowingly collect data from children.

7. Your rights under the GDPR

(a) If you're in the EU, you have rights over your data: the right to know how we use it, access it, correct it, delete it, restrict processing, and object to certain uses.

(b) To exercise these rights, contact us via our contact page. We may ask you to verify your identity before responding.

(c) You also have the right to lodge a complaint with your local data protection authority.

8. Hosting and International Data Transfers

(a) Information that we collect may be stored, processed in, or transferred to the United States, where our servers and service providers are located.

(b) You acknowledge that personal data that you submit for publication through our website or services may be available, via the internet, around the world. We cannot prevent the use (or misuse) of such personal data by others.

9. Security of your personal information

(a) Unscroll is committed to ensuring that the information you provide to us is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure information and protect it from misuse, interference, loss and unauthorised access, modification and disclosure.

(b) Where we employ data processors to process personal information on our behalf, we only do so on the basis that such data processors comply with the requirements under the GDPR and have adequate technical measures in place to protect personal information against unauthorised use, loss and theft.

(c) The transmission and exchange of information is carried out at your own risk. We cannot guarantee the security of any information that you transmit to us, or receive from us.

9A. Data Retention

(a) We retain your usage data (anonymized app tokens and approximate session durations linked to your device identifier) for as long as you use the app or as needed to provide you services.

(b) If you delete the app and request data deletion, we will delete your usage data within 30 days, except where we need to retain it to comply with legal obligations or resolve disputes.

(c) Aggregated, anonymized data that cannot identify you or your device may be retained indefinitely for product improvement purposes.

10. Access to your personal information

(a) You may request details of personal information that we hold about you in accordance with applicable law. If you would like a copy of the information which we hold about you or believe that any information we hold on you is inaccurate, out of date, incomplete, irrelevant or misleading, please contact us via our contact page.

(b) We reserve the right to refuse to provide you with information that we hold about you, in certain circumstances set out in applicable law.

10A. How to Delete Your Data

(a) You can delete your usage data at any time by going to Settings > Delete My Data within the app, or by uninstalling the app and contacting us.

(b) Deleting your data will remove all usage information associated with your device identifier from our servers within 30 days.

(c) If you want to request deletion of any additional data we may have collected, contact us via our contact page with "Data Deletion Request" in your message.

10B. US State Privacy Rights

If you are a resident of California, Colorado, Connecticut, Virginia, Utah, or other US states with comprehensive privacy laws, you may have additional rights regarding your personal information:

Right to Know/Access: You can request a copy of the personal information we've collected about you.

Right to Delete: You can request that we delete your personal information, subject to certain exceptions.

Right to Correct: You can request that we correct inaccurate personal information.

Right to Opt-Out of Sale: We do not sell your personal data. Unscroll has never sold user data and never will.

Right to Opt-Out of Targeted Advertising: We do not use your data for targeted advertising.

To exercise any of these rights, contact us via our contact page with "Privacy Rights Request" in your message. We will respond within the timeframes required by applicable law. We may need to verify your identity before processing your request.

California residents: You may designate an authorized agent to make requests on your behalf. We will not discriminate against you for exercising your privacy rights.

11. Complaints about privacy

(a) If you have any complaints about our privacy practices, please feel free to send in details of your complaints via our contact page. We take complaints very seriously and will respond shortly after receiving written notice of your complaint.

12. Changes to Privacy Policy

(a) Please be aware that we may change this Privacy Policy in the future. We may modify this Policy at any time, in our sole discretion and all modifications will be effective immediately upon our posting of the modifications on our website or notice board. Please check back from time to time to review our Privacy Policy.

13. Website and Mobile App

(a) When you visit our website — When you come to our website (unscroll.io), we may collect certain information such as browser type, operating system, website visited immediately before coming to our site, etc. This information is used in an aggregated manner to analyse how people use our site, such that we can improve our service.

(b) Cookies — Our website uses minimal, operationally necessary cookies only. We do not use advertising cookies or third-party tracking cookies. You can control cookie preferences through your browser settings.

(c) Third party sites — Our site may from time to time have links to other websites not owned or controlled by us. Please be aware that Unscroll is not responsible for the privacy practices of other such websites.

(d) Mobile App Permissions — The Unscroll iOS app requests only the permissions necessary for functionality, including Screen Time access (to monitor approximate usage patterns via Apple's privacy-protected API). You can manage these permissions in your iOS Settings at any time. Note that disabling Screen Time access will prevent the app from functioning properly.