Press Kit

Who the heck are we?

We've put together a few things that might help our friends in the press cover our early stage startup. If you'd like any other assets, quotes, or would like to schedule an interview please contact us.
Based in Sydney, Australia

Latest Press Release

Rocket, the Social Media for Focus, Just Launched on Indiegogo

Indiegogo campaign product shot
Sydney, Australia – 23 November 2021: Rocket announces the launch of their Indiegogo campaign to help young high-output individuals with an innovative way of avoiding distractions and getting a bit more focus out of a day. In a world where one can’t escape Big Tech and the attention economy, Rocket signifies a revolutionary power transfer– giving its users the powerful tool that is Social Media to help them protect and control their own attention.

The average person picks up their phone 150 times per day, or once every 6.5 minutes - a distraction crisis leaving them unable to focus, stressed and even causing memory loss.*

The simple explanation for this is that our 200,000-year-old brains have not evolved to handle the vast amounts of information and context switching that are experienced in the modern world.

Big Tech has taken the opportunity to exploit that vulnerability, as Tristan Harris says in The Social Dilemma “There are entire teams of engineers whose job is to use your psychology against you.”

Shouldn’t we be using the most powerful psychological tool ever (social media), to enrich our lives rather than distract us?

Rocket emerges as an antidote to the attention economy - the first social media designed to help you focus. This app has the potential to initiate a revolutionary power transfer that gives everyday people control of one of the most powerful psychological tools ever – social media.

It’s still early days but Rocket has already proven to be simple and effective at converting phones into a source of focus rather than being a constant source of distraction; Rocket’s network has collectively focused for 75,000 minutes on the app so far.

There’s a lot of careful design behind Rocket, but the big twist is that their posts are locked until after you have completed a short timer of focused work.

On Tuesday (or Monday in other parts of the world) Rocket launched their Indiegogo campaign to gather support for their app so they can speed up their rollout to the digital natives who urgently need a solution.

Cameron Bogatez, the creator of Rocket says, “I never imagined that one day I would build a social media”, but this all changed thanks to a profound realisation, “We can’t wait around for Big Tech to grow a conscience. It is an absolute necessity to start building products and movements right now that do something about our attention crisis. With Rocket we can play a part in helping customers individually and at a larger scale build more demand for technology that treats our attention with respect.”

To get this off the ground they need your help. If you’re ready to take back control of your attention and like what they're doing, you should support their Indiegogo campaign here. The perks they are offering to backers are heavily discounted for a limited time, starting from just AUD$20 (USD$15) for 6 months of Rocket. They also have some other fun perks like ‘F**king Genius’ Sticky Notes and an organic cotton ‘Focused’ T-Shirt.

This unique opportunity will only last until December 18.

*Qualtrics, Millennials and Technology at Home + Center for Humane Technology, Ledger of Harms

Link to the Indiegogo campaign:

For more information please visit the Indiegogo page here or contact the creator with the details below.


Cameron Bogatez
Founder, Fast As A Rocket

Images / Logos

Go to Google Drive
Photo of the Founder of Rocket

Founder Bio

At 14 years old, Cameron founded an indie game company. It wasn't exactly successful. As a self-confessed master procrastinator, he's ended up with (not just) a degree in Mathematics and Business Economics, but also as an experienced UX and Behavioural Designer.

He is currently on a mission to help other young people turn their tech distraction into traction with Unscroll, the first persuasive productivity tool.

Feel free to get in touch if you want...

A refreshing, young, thoughtful take on ethical tech, productivity, digital wellness and the future of consumer tech.
Contact Cameron, Founder of Unscroll
Involved with the Center for Humane Technology, City of Sydney Tech For Good Hub, the Tech 4 Evil podcast, UNSW Founders, Fishburners, Sydney School of Entrepreneurship, Screen Time Action Network at Fairplay, 2021 Golden Kitty awards

Real Traction

Early stage startup with some promising signs and early impact

Out of the time spent focusing on Unscroll so far, more than 93% of it has been effective
We have already offset tonnes of CO2